Primary 360

Haverhill, MA
Primary 360

Fishbrook was pleased to collaborate with our neighbors at Primary360. This highly creative branding and market strategy firm has clients across the country. Their Haverhill office is a haven for imagination, production and communication.

The new office space is located in a former shoe factory on the main drag of Haverhill's historic downtown. The spare 19th century industrial shell provides a crisp backdrop to the office's minimal architectural treatment. Long sight lines and clean aesthetics guided our vision, which we developed with CEO John Schroeder.

The furniture was designed by Scott Kelley of K Modern Design. His work here melds natural wood surfaces and spare steel structure. It mediates between the warm wood of the former factory floor and the more stark walls and ceilings.